So I recently took a trip to the fabulous Las Vegas over Spring Break and, although, not my first time visiting, I noticed so much more from a marketing standpoint.
From a hotel shaped like New York City, to a replica of the Eiffel Tower, to how slot machines and poker tables are placed, it is all strategy. What will make people want to book at my hotel rather than another? What will make people buy more drinks at my club/bar? How can we keep people gambling? It all is one giant nudge. (I will go more in depth about nudging in a later post). However, just think of it as a mild form of persuasion as we move forward.
The art of persuasion is everywhere, but in Sin City it is especially evident. If you have ever visited Las Vegas then you know the sidewalks do not run a straight line down the strip. You are constantly going through hotels, shops, and casinos to continue on your path. Why? Because you just remembered that you need a new shirt, or another drink, or your planning for another trip back to Vegas and you absolutely love the hotel your walking through. Also, in the casinos there are no clocks and no windows. People can be gambling for hours and not even know it. Ka-ching! The designers of this 4.2 mile stretch are aware of and capitalize on our emotions and flaws and we are subjected to that, most times, without even knowing.
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