As promised, I would talk a little more about nudging!
A while ago we read a book for my class called Nudge by Cass Sunstein and Richard Thaler. The concept of the book is persuading consumers to make good decisions despite our imperfections. A nudge could be anywhere from persuading people to take the stairs by making the option more attractive or fun or simply putting carrots at eye level instead of pizza in a cafeteria to persuade a healthier lifestyle.
I'm sure many of you are thinking "Oh my gosh, I've been nudged!". And the truth is, you have. We are nudged by the absolute smallest things all day, every day. Some nudges may be very obvious while other can be such a subtle day-to-day motion. Here is an awesome link to some very creative nudge examples! Hope you all enjoy them as much as I did!
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