For my second favorite commercial ad, I think the Subaru: "They Lived" commercial gets some major credit. When I first saw this ad, it had such an impact. Two words are repeated throughout the entirety of the commercial and it is still one of the most effective ads I have seen. It just proves that you do not need some over the top, ridiculous ad to make such a big impact on consumers. Subaru did a great job here of pulling at heart strings of families everywhere. I could imagine that their sales went up after this commercial aired because effectively makes consumers think, "would we live?"
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