Unfortunately, I had to do some grocery shopping today; probably one of my least favorite things to do. As I was going through the isles, I realized that I've had some different shopping habits as the weather got warmer. More cold items and brighter colors filled my basket and it made me think about how my grocery decisions really do change as the weather outside does.
Sure sure, buying habits change during seasons like buying snow shovels in the winter and gardening shovels in the summer, but groceries? It was never something that crossed my mind. I always thought I was the consumer who bought the same things over and over again every time I went to the store, but apparently I don't. A lot of this could be due to seasonal foods like fruit. I buy a ton more fruit in the summer than I do in the winter, which I think is true for many of us considering there is more of a variety in the spring/summer.
While I wanted to find some research on this, I came across this link. It talked about how marketers can predict what consumers will buy just by looking at the Weather Channel. Just seeing what the weather will be like that day can hint that people may be buying more sunscreen or bug spray. Another topic the article talked about was temperature. The warmer the consumer felt, the more they were willing to spend because they felt a sense of comfort.
These seem to be things that make sense when you think about it, but that's just it, it is something I haven't thought about as I shop!
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