Ah, one of my favorite things, creative packaging. I cannot tell you how often I am persuaded to buy something because I think the color or texture of the packaging is mesmerizing. And hey, isn't that what the marketing industry is all about? The art of persuasion through creativeness.
Lately, since taking some new marketing courses I have become more aware of the products I buy and why I buy them. Typically, I am very brand loyal and will buy the products I know and love. But if I'm trying something new I usually base my decisions on what catches my eye.
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