Tuesday, April 14, 2015

A Fun Way to Sell


Ah, one of my favorite things, creative packaging. I cannot tell you how often I am persuaded to buy something because I think the color or texture of the packaging is mesmerizing. And hey, isn't that what the marketing industry is all about? The art of persuasion through creativeness. 
Lately, since taking some new marketing courses I have become more aware of the products I buy and why I buy them. Typically, I am very brand loyal and will buy the products I know and love. But if I'm trying something new I usually base my decisions on what catches my eye.  
I found this really cool article called 25 Creative Packaging Designs That Practically Sell Themselves! This article absolutely blew my mind and I can't tell you how many of these products I would actually buy just because I like the concept of the packaging. I definitely recommend checking all 25 out but if you're a little short on time I will show you some of my favorites.




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