Tuesday, April 28, 2015

Sprinting? Sounds Exhausting

Whenever someone thinks of sprinting they think of the exhausting task of running as fast as you can. But have you ever heard of a design sprint? Well, it's sort of the same thing, except with your mind. In class we are partaking in a design sprint over a three day period. We are suppose to come up with a product or service that would be helpful to those 18-year-olds who are moving out of mom and dads house for the first time. 
The five phases: Understand, Diverge, Converge, Prototype, Test and Learn
We have only conquered day one thus far and during that day we were only allowed to think of problems or issues these 18-year-olds might face, no solutions! Now I don't know about you, but it was very hard for me to think of a problem and not instantly think of how I can fix it; it definitely gave me a run for my money. These design sprints are very popular for finding a solution to a problem, and it is a very long journey to get from A to B, which I believe is what makes them so effective. 
So far, during this process I can only think of one thing. Wow, it is so hard to try to create something that isn't already out there. There seems to be a product, app, or service for absolutely everything! But as a future marketer, that is something I'll have to adapt to. As I am approaching Day 2 of the design sprint I will keep you updated on what comes next!

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