With wedding season right around the corner I thought I would bring up a topic we talked about not too long ago in my consumer behavior class. We read this article called Married on a Broomstick and it talked about this huge fad for themed weddings, anywhere from Game of Thrones to Harry Potter. There is an entire population of people who are celebrating their nuptials in attire from their favorite fantasy.
The average spending on a wedding in the US is around $25,000, you could buy a brand new car with that! But hey, it is a growing market and wedding planners and providers couldn't be more happy about it. Large weddings have never been a big thing until the more recent years. The idea of spending a massive amount of money on 24 hours sounded ridiculous for some but for others, the idea was compelling. As for the people in the article, they wanted to spend those few hours enjoying themselves by incorporating their favorite characters into their special day, thus, creating a new trend.
This just shows that whether is is a product, service, or event, things are constantly changing and being reinvented and we has consumers have control of that. There may be a small niche for some things but that's the compelling part. Even a small niche can grow into a nationwide fad and benefit both consumers and producers.
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